This article specifically relates to best practices related to short-form content. For more general creator code best practices, be sure to read this article.
Content creation tips for shortform content:
- No longer than one minute! For most platforms, one minute is the maximum, and you don't want to have to edit alternate versions of the same content.
- Make the first few seconds count! Viewers may scroll right past you if they don't have a reason to stay and engage. Get straight to the point, allowing the rest of the video to elaborate.
- Make your tagline engaging! Anything to transform the passive experience of seeing your video into the active experience of participating. For example, challenge your viewers to find something specific in your video, and to provide a relevant comment.
- Identify the trends in your analytics! Are your videos most popular at a certain time of day? Schedule the next ones for that time!
Support-a-Creator Code Best Practices:
- Mention your code verbally, or display it on screen at the start. This is the bare minimum, and should be reinforced frequently. Remind viewers that this is a great way to support you.
- Include "Use code: [YOUR CODE HERE] to support me" in the description or pinned comment. It may seem redundant, but it's a necessary step that doesn't do any damage.
- Ask community members to sound off if they've used your code! Ultimately, people relish the opportunity to brag about things they've bought. Give them an outlet, and drive your engagement at the same time!
- Create content outlining your favorite in-game items available for purchase! Depending on the game, this can be demonstrated as a strategy guide or even a review of the available content.
- Repeat these steps often! Making an impression doesn't guaruntee repeat viewership, but making an impression and repeatedly re-engaging that viewer DOES!